Journal
Our Laing Journal share stories of style, design, and the women who we find inspiring. Discover behind-the-scenes insights, thoughtful conversations, and readings that shape the world of Laing.

The Truth About Pilling: Demystifying a Common Concern
Lets address one of the most persistent misconceptions about cashmere: the belief that quality cashmere shouldn't pill. This simply isn't true, and understanding why can actually help you better care...

Understanding Cashmere: A Guide to Quality and Craftsmanship
When I hold a piece of exceptional cashmere, I can immediately feel the difference—the weight, the drape, the way it seems to mould itself to my touch. Yet for many...

Laing Muse || Vicki Fanning
Vicki Fanning shares with Laing her work, creative process, and the way art, design, and nature come together in her world.

Behind the scenes at AW25 Campaign Shoot
Ever wondered what goes into capturing the perfect campaign imagery?

LAING MUSE || AMELIA FERRIER
Amelia Ferrier is a young woman on a mission—a trailblazing talent who baked her way into the spotlight as a teen. Known for cakes that are as exquisite in flavour...

LAING MUSE || Hannah Barrett
When Laing’s founder, Anna Murray, first crossed paths with the effortlessly chic Hannah in Wellington—back when she and her soon to be husband Beauden were living there —they instantly connected over...

STYLE GUIDE || #09
Jamie-Lee of @mademoisellejamie styles her favourite pieces form our AW24 Collection

LAING MUSE || Diana Marshall
Time spent with Diana Marshall of Tailored, a boutique marketing business, is always a thought provoking, learning and highly collaborative experience.

LAING MUSE || Sarah Murray
I first met Sarah, when she came to one of Laing's events held at my house (and place of work). Obviously stylish and beautifully pulled together, it was her quiet determination,...