Welcome to Laing Loyalty
Laing Loyalty celebrates the customers who return to us season after season. More than just a rewards program, it's our commitment to the community that values quality over quantity and pieces that endure. Enjoy early access to new drops, exclusive benefits, and thoughtful rewards that recognise your ongoing support because lasting relationships deserve to be celebrated.
How to earn points
Beautifully simple: every dollar spent earns you a point towards exclusive benefit. Sign up today and earn points from day one. Continue to earn points on all purchases as you move up the tiers.
How to redeem points
You must be logged in to your account to redeem points on your order. You can login before you start shopping or during the checkout process. Once logged in select in the dropdown the redeem offer you prefer, the checkout will automatically update and you will see the Loyalty Point discount applied to your order. Proceed through checkout as normal.
Benefits of Belonging
Join Laing Loyalty and earn points from day one. Continue to earn points on all purchases as you move up the tiers. Discover the Laing Loyalty Tiers and why it's best to join.
INNER CIRCLE
Yearly spend $500 - $999.
Your gateway to exclusive access. INNER CIRCLE status rewards your commitment to quality.
- Every $1 spent earns 1 point
- For $500 spent, receive $50 off
- $25 Birthday Voucher Treat
CURATOR
Yearly spend $1000 - $2499
You've built a collection worth celebrating and CURATOR celebrates you.
- Every $1 spent earns 1 point
- For $500 spent, receive $50 off OR for every $1000 spent, receive $100 off
- Early access to seasonal drops, and sales
- $50 Birthday Voucher Treat
ATELIER
Yearly spend $2500 - $4999
True curation takes time, intention, and an eye for what endures. You've curated a collection that reflects your values and vision.
- Every $1 spent earns 1 point
- For $500 spent, receive $50 off OR for every $1000 spent, receive $100 off
- First access to seasonal drops, recuts and sales
- $100 Birthday Voucher Treat
- Pre-Ordering/Trunk Show access
ICON
Yearly Spend $5000 +
Where loyalty becomes legacy. Our most distinguished tier celebrates our devoted customers.
- Every $1 spent earns 1 point
- For $500 spent, receive $50 off OR for every $1000 spent, receive $100 off
- First access to seasonal drops, recuts and sales
- $200 Birthday Voucher Treat
- Free Returns
- Pre-Ordering/Trunk Show access
- Founder's Preview: Early Access with Anna Murray
FAQs
Everything you need to know about Laing Loyalty. If you have a question that isn't answered here, please don't hesitate to get in touch, we're always happy to help.
What is the Laing Loyalty Programme?
How Laing Loyalty Works
- You earn 1 point for every $1 spent on full-priced items
- Points unlock once you reach INSIDER tier
- 500 points = $50 off, 1000 points = $100 off
- Points never expire
- Tier status is reviewed annually based on your spend over the previous 12 months, measured from when you joined
Good to know
- Points aren’t earned on sale/outlet items, shipping or gift cards
- Points can’t be used with other discount codes
- If you return an item, the points from that purchase are removed
- If you used points on a return, they’ll be added back to your account
Why join?
Early access to collections, birthday treats, exclusive previews and considered rewards designed to thank you for shopping with Laing.
How do I join Laing Loyalty?
Simply create an account and start earning points with your first purchase—no membership fee required.
Once you've invested $500 annually, you'll join the INNER CIRCLE with access to exclusive benefits. It's our way of recognising those who truly appreciate what we create.
How do I earn points?
Members earn 1 point for every $1 NZD spent on eligible purchases.
- Points are earned on full-priced items only
- Points are calculated on the final amount paid, excluding shipping, taxes and non-product charges
- Points are added once your order has been fulfilled
- Purchases made using store credit or referral credit do not earn points
How do I redeem my points?
Points can be redeemed once you reach INSIDER tier.
- 500 points = $50 NZD off
- 1000 points = $100 NZD off
- Points are redeemed at checkout
- Points cannot be exchanged for cash or transferred
- Points redemptions cannot be combined with promotional discount codes
Points do not expire.
Do my points expire?
Earn one point for every dollar spent—points are automatically added to your account and never expire. As your collection grows, so do your rewards, bringing you closer to the next tier and its exclusive benefits.
What are the different loyalty tiers?
We have three main tiers based on your total spend:
INNER CIRCLE ($500-$999): Redeem points for $50 off + 24-hour early access to new drops and sales + a birthday treat
CURATOR ($1000 - $2499): Enhanced rewards ($100 off per $1000 spent) + all INNER CIRCLE benefits
ATELIER ($2500 - $4999): Magnified rewards with access pre-ordering/trunk shows, plus all INNER CIRCLE and CURATOR benefits.
ICON ($5000+): Our top-level tier, featuring access to Laing founder Anna, plus all INNER CIRCLE, CURATOR and ATELIER benefits.
Tier status is based on your spend over a rolling 12-month period, measured from the date you joined the Loyalty Programme.
Each year, we review your spend from the previous 12 months.
- If it meets the threshold for your current tier, you’ll remain in that tier (or be upgraded if you’ve reached the next level).
- If it does not, your tier may move down to reflect your spending.
You will never be moved down until you’ve enjoyed the benefits of your tier for at least a full 12 months.
Each tier unlocks additional benefits, including birthday treats, early access and exclusive experiences. Full tier benefits are outlined on our Loyalty page.
Can I earn points on all purchases?
Points are earned on all full-price purchases. Sale & Outlet Sale items and shipping don't contribute to your points balance, every other investment helps build your rewards and tier status.
How long do I have my current Rewards tier status for?
Tier status is based on your spend over a rolling 12-month period, measured from the date you joined the Loyalty Programme.
Each year, we review your spend from the previous 12 months.
- If it meets the threshold for your current tier, you’ll remain in that tier (or be upgraded if you’ve reached the next level).
- If it does not, your tier may move down to reflect your spending.
You will never be moved down until you’ve enjoyed the benefits of your tier for at least a full 12 months.
Each tier unlocks additional benefits, including birthday treats, early access and exclusive experiences. Full tier benefits are outlined on our Loyalty page.
How does the referral program work?
Share your unique referral link with friends, and when they make their first purchase, you'll both receive $25 to spend at Laing. It's our way of saying thank you for spreading the word about quality that lasts.
What are the Terms and Conditions?
The Laing Loyalty Programme is our way of thanking you for shopping with us. By joining, you agree to the terms below.
Eligibility & Accounts
The programme is open to customers aged 18 and over with a registered Laing account. Participation is free. Only one account per person is permitted.
Programme Updates
We may update or evolve the Loyalty Programme from time to time. If changes are significant, we’ll notify members via email.
Early Access & Member Benefits
Early access, events and special offers are subject to availability and may change from time to time. Early access does not guarantee product availability.
Fair Use
The programme is intended for personal use. Accounts may be suspended or closed if misuse, fraud or multiple accounts are identified.
Privacy
Your information is managed in line with our Privacy Policy. You may opt out of marketing emails at any time while remaining a loyalty member.
Contact
For questions about Laing Loyalty, please contact us at customerservice@lainghome.com
For full legal terms, please view our Detailed Loyalty Programme Terms & Conditions.