There are some brands that simply feel right the moment you discover them. Tanora is one of those rare finds—a label where quality, style, and sustainability come together so naturally, you wonder how you ever lived without their pieces.
A Curated Addition
When I came across Tanora's raffia collection, I knew immediately that it belonged at Laing. Their totes and hats have that effortless elegance we're always drawn to—beautifully handcrafted pieces that complement our aesthetic while standing confidently on their own. Each design is thoughtfully considered, with clean lines and a timeless quality that transcends seasonal trends.
What sets Tanora apart is their unwavering commitment to both craft and conscience. Every piece is meticulously crocheted in small batches in Madagascar by skilled artisans—each tote taking approximately four days to complete. This is slow fashion at its finest, bringing generations of traditional techniques into contemporary design. The result? Accessories that feel both luxurious and authentic, with that beautiful character that only comes from true handwork.
Preserving Tradition
The name Tanora means 'youth' in Malagasy—a tribute to the young people this family-run company educates and employs, and a hope for future Malagasy generations. It's a beautiful philosophy that aligns perfectly with our own values at Laing.
The crocheting of raffia lies at the heart of traditional Malagasy handicraft culture, but these ancestral techniques have become increasingly rare in the face of globalisation. In a world where it's cheaper to outsource and mass-produce, Tanora stands firm in their mission to maintain the human hand and artistry of a craft native to Madagascar. Each piece is a testament to this dedication—proof that tradition and modernity can coexist beautifully.
Sustainability at Heart
Beyond their undeniable style, Tanora's dedication to sustainable practices truly resonates with our values. They were honoured with Nest's 2023 Artisan Sustainability Accelerator award—a recognition that speaks volumes about their commitment to ethical production and supporting artisan communities.
The natural raffia used in each piece is a renewable resource, biodegradable and gentle on our planet. But sustainability at Tanora goes beyond materials—it's about creating fair, dignified employment for artisans in Madagascar, preserving traditional craft techniques, and building a supply chain that respects both people and planet.
The Perfect Complement
I've been living in our Tanora pieces for the last 6 months. The totes are spacious enough for everything you need—from farmers market hauls to beach essentials—while maintaining that polished look that takes you effortlessly from day to evening.
The natural tones work beautifully with our SS25 collection, particularly our linen pieces and summer whites. There's something about the texture of hand-crocheted raffia paired with the fluidity of our fabrics that just feels right—like they were always meant to be together.