Laing Sleepwear is for women who don’t want to look like Barbie dolls, Disney characters, sex kittens or great aunt Mabel.

Designed in New Zealand by ex-Marketing and Advertising Executive, Anna Murray, Laing came about from her search for the elusive perfect sleepwear. A love of sleep, followed by lounging around (for as long as possible) in her pyjamas, meant the hunt for the perfect look was always on. As much as that search was around comfort, it was also driven from wanting sleepwear that reflected who she was; a grown up, confident woman who dress’s fashionably and with care outside the home.

Laing was born from Anna’s decision to take a leap of faith and simply create what she was searching for, in the knowledge that she couldn’t be the only one looking in vain.

Fine cottons are used in many styles using only long staple 60’s & 80’s, meaning they wash, wear and look beautiful for longer. French-seamed for the perfect finish, piped, pleated and tailored, the garments have been created as flattering classics to be loved for years, not a season. They are an investment in a stylish night’s sleep whether at home or travelling.

Create a sleepwear wardrobe so you can mix and match favourite pieces dependent on the time of year, mood or if you are travelling through different seasons. Cashmere T-shirts to wear with PJ pants, cotton striped singlets with boxers. 

After all, we spend nearly 87% of our lives indoors and and 50% of that sleeping. Let's do it in style!

  Anna Murray