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The Laing Home Story

Designed to create the most relaxing moments, asleep or awake.

Like all great things, Laing Home was created out of frustration.

Ever felt like sleepwear and loungewear was designed to make you look like a Barbie Doll, Disney character or an exercise junkie. This is exactly what lover of sleep and relaxation Anna Murray, founder of Laing Home, found in the category.

"Whenever I would be lounging around on the weekend or Netflix and chilling after work in my 'comfy pants' I'd dread the sound doorbell ringing!" - "You should be able to be comfy, relaxed and look great - that's what Laing is all about."

- Anna Murray, Creative Director

OUR PHILOSOPHY

FASHION / COMFORT / SUSTAINABILITY

Sustainability is our style

 When selecting our fabrics for all of our Laing designs natural fibres and their durability is at the top of the list. We undertake small batch production runs on seasonless styles, so we are only producing what we know we need. We do this not only for the environment, but for your wallet. We believe that if you buy well - you buy once. Looked after with love, our garments will last a lifetime in comparison to run-of-the-mill imitations.

Our fabrics

We all spend one-third of our lives in bed. So it's important to choose the right fabrics to wear.

Cotton

For centuries, those in hot climates have turned to cotton to keep them cool and dry.



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Originally from India, cotton pyjamas were worn as daywear to keep cool during the long hot days. This is because cotton breathes  and wicks keeping you drier and cooler. Our luxury cottons are carefully chosen for the closeness of their weave and their long staple fibres. Like a high thread count sheet, this makes them highly durable and soft, but cool against the skin.

Silk

A breathable fabric and a natural temperature regulator.



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Silk is the strongest of natural fibres, containing protein and amino acids, and with surprisingly similar properties to wool. Silk breaths and is a natural temperature regulator. It has warmth without weight, but also helps the body to expel excess heat in warm weather, therefore, your body maintains a natural, comfortable temperature. The extremely smooth and soft texture of silk is lustrous against the skin, with the added benefit of being hypoallergenic.

Cashmere

A natural temperature regualor, it can breathe up to 3x more than other fabrics.



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Many of us think of cashmere only as a luxury fibre due to it being a favourite of the rich-list, its natural softness and its relative scarcity. And this reputation is true, but it's also due to its performance. Cashmere is softer than wool or merino, and its featherweight fibre is warmer without adding bulk making it the perfect all season fibre for homebodies and travellers alike.

The material has a specific structure that doesn’t allow particles and residue to dwell in it reducing the need to overly wash. In addition, it doesn’t contain any allergens like some other materials that certain people can’t wear.

Originally from India, cotton pyjamas were worn as daywear to keep cool during the long hot days. This is because cotton breathes  and wicks keeping you drier and cooler. Our luxury cottons are carefully chosen for the closeness of their weave and their long staple fibres. Like a high thread count sheet, this makes them highly durable and soft, but cool against the skin.

Silk is the strongest of natural fibres, containing protein and amino acids, and with surprisingly similar properties to wool. Silk breaths and is a natural temperature regulator. It has warmth without weight, but also helps the body to expel excess heat in warm weather, therefore, your body maintains a natural, comfortable temperature. The extremely smooth and soft texture of silk is lustrous against the skin, with the added benefit of being hypoallergenic.

Many of us think of cashmere only as a luxury fibre due to it being a favourite of the rich-list, its natural softness and its relative scarcity. And this reputation is true, but it's also due to its performance. Cashmere is softer than wool or merino, and its featherweight fibre is warmer without adding bulk making it the perfect all season fibre for homebodies and travellers alike.

The material has a specific structure that doesn’t allow particles and residue to dwell in it reducing the need to overly wash. In addition, it doesn’t contain any allergens like some other materials that certain people can’t wear.

Fabric Care

Laing garments look after you while you're asleep so look after them while you're awake.

Tip 01

Made to last


Laing garments come with a spare button and extra yarns to ensure you can maintain your look wear-after-wear.  All Laing PJ’s are designed with flat or french seams, not just because they look the most elegant, but to add maximum strength to your garment. 

Tip 02

Skip the dryer


Not only does heat slowly break down a garments fibres but line drying your clothes for just six months out of the year can eliminate up to 700 pounds of greenhouse gases annually.

Tip 03

Keep it cold


When you do the wash, set your washer to “cold” to save energy and help your clothes live a little longer and keep the colours fresh and vibrant.

Campaign highlights

Spring/Summer ready to ship.

Shop Range

“We live crazy busy lives - everyone needs to take time to deeply relax and I hope Laing can help with that.”

- Anna Murray, Creative Director

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