Laing is a premium womenswear brand with a heritage in sleepwear.

Launched in 2016 by Laing founder Anna Murray,  the brand came from a  frustration of not being able to find premium, stylish sleep & loungewear in New Zealand.

As the brand grew into ready-to-wear the principles of comfort & beautiful fabrics from the sleepwear range have remained at the heart of the design process.

mindful consumption

Laing's designs are modern, but season-less and classic allowing you to build them seamlessly into your wardrobe.

We believe that the versatility of garments is key, so that you can buy once and buy well.

Laing produces in small batches to help reduce excess and waste. Many of our fabrics are sourced from end of line runs that would otherwise end up as land fill. They are then carefully selected for their hand feel, durability and design. 

We believe in treating clothing as a long-term investment.

At Laing, we view clothing as a valuable investment and believe that by taking proper care of your pieces, you can ensure they last for years to come. We believe that caring for our clothing not only extends its life, but also has a positive impact on the environment. Our commitment to sustainability extends beyond the production process and we encourage our customers to take care of their garments and extend their lifespan. Learn more about how to care for your Laing pieces HERE