When it comes to luxury, few fabrics embody elegance and comfort like cashmere. Known for its unparalleled softness and refined aesthetic, cashmere transcends trends and delivers a timeless appeal that every wardrobe deserves. But why should you consider cashmere as more than just a seasonal indulgence? Let’s uncover the magic of this remarkable fibre.
Unmatched Softness and Comfort
Cashmere is often celebrated for its buttery softness that feels like a gentle embrace against your skin. Derived from the fine undercoat of cashmere goats, this natural fibre is exceptionally delicate yet surprisingly durable. Unlike many fabrics, cashmere’s lightweight nature provides a sense of ease and comfort, whether you're lounging at home or stepping out for a sophisticated evening.
Year-Round Versatility
While cashmere is often associated with winter, its unique properties make it a year-round favourite. Its natural breathability and insulation keep you warm in the colder months and comfortably cool when temperatures rise. Think of it as the perfect blend of function and luxury, offering a versatility that extends beyond the seasons.
Timeless Elegance
Fashion comes and goes, but cashmere remains a symbol of enduring style. Whether it’s a classic crewneck sweater, a relaxed cardigan, or a chic scarf, cashmere pieces elevate even the simplest outfits. The natural drape and texture exude sophistication, making it a staple for both casual and formal looks.
Sustainability and Craftsmanship
At Laing, we’re proud to source our cashmere responsibly, ensuring every piece is crafted with care and integrity. Our cashmere is sourced from two of China’s leading vertical mills, Consinee and M.ORO which supply many of the world’s leading luxury brands. By working with vertical mills we can ensure full transparency from the farmer to the mill as they own their farms. These mills ensure our cashmere meets the OKEO-TEX 100 Standard, The Good Cashmere Standard, Traceable Cashmere and are RWS Certified.
Durability That Defies Time
A well-cared-for cashmere piece can last for decades, becoming softer and more luxurious with each wear. Unlike synthetic fibres, cashmere maintains its integrity over time, proving itself as a worthy investment. Proper care, such as gentle washing and storing, ensures your cashmere stays as beautiful as the day you first wore it. We provide a care kit with our cashmere garments allowing you to repair small holes or replace buttons if need be.
A Sensory Indulgence
There’s a reason cashmere has been adored for centuries. It’s not just about how it looks; it’s about how it makes you feel. Draping yourself in cashmere is an act of self-care – a moment of indulgence that reminds you to embrace the finer things in life. It’s a small luxury with a profound impact, that we believe brings joy to your everyday moments.
Laing AW25 Cashmere Launches 14th of March. Pre-order available from the 4th of March.
SHOP PRE-ORDER NOW
Last year I missed purchasing a jumper as you did not have my size.
It was called “Wallace”
Are you having this style this year?